Not only does a piece of paper wrap the package, but it also makes an impression on the customer about the brand and the seller who has sent it. For instance, you have ordered soup from a restaurant, you receive the parcel from the delivery boy only to find out that it has been leaked and the soup is all spilled in the package! What would be the first thing to come to your mind? No offense, but you will either start cursing the delivery boy or the restaurant. In most of the cases, the restaurants are to be targeted.
In the other instance, if the package has been delivered to you in a condition in which if you turn it upside down, the soup won’t get spilled. In this case, you will start making a list of praises for the restaurant about its food quality, taste (even though you haven’t tasted the soup yet!), and the cost (even though you found the soup costly initially!). Hence, a positive impression laid on your mind has helped the restaurant gain a loyal and permanent customer. This is the wonder a single package can do!
With a well-designed package, you can create a rapport with your company.
Also, in the case of retail stores, if a product is not perfectly designed, the customer is surely going to bypass it and ignore the purchase of that product.
Now let us have a look at the impact that a package design leaves for the consumer.
Color And Design
The first thing that a customer observes in a package is the color of the package as well as the patterns printed on it. According to an online platform “ConsumerReports.org”, the color of the package and the designs printed on it gives the first impression of the product to the package. Hence, to attract more customers towards the product, make use of the dynamic colors and designs such that they catch the eyes of the customer at the first glance itself.
For example, if you want to purchase some multigrain biscuits, put the graphics relevant to some grains, and not any animated characters. This will easily catch the attraction of the customers.
Packing of Product
Having discussed the colors and design patterns, let us discuss how the product is packed. In the case of soft drinks, it is better not to go for sachets and make the use of bottles instead, as sachets are more likely to get leaked and hence can spoil the image of the brand of that soft drink. Similarly, products like pickles and other spices that are to be stored for a longer period of time must be stored in an airtight jar or bag such that it does not get spoiled even before the package has been opened.
In the case of online delivery, the merchant needs to take the utmost care while packing the goods like electronic products, glass products, watches, perfumes, etc. which are vulnerable to break even with a slight slip out of the package from one’s hand. If this happens, not only the merchant is at loss, but also the brand of that product will be at stake.
Also, a perfectly packed product might stand out your brand among a number of competitors for the same product with different brands.
The next factor for a package design that creates an impact on the customer is the selection of the color of the packaging. As discussed above, color plays an important role in creating an impression. For example, most of the dry fruits packages come with golden, silver, or white in color, so that it easily catches the attention and the customer gets lured to buy them.
Also read: Logo Redesign Importance and Necessity
Label of Product
The next important factor is the label of the product. How you organize the label containing the product’s name is important. Do not use smaller characters for the label, as it may happen that the customer will get busy in searching for the name of the product instead of simply putting the product in the shopping basket! The label on the product should be such that it displays the name of the product in such a way that it can be seen from a distance, but not so large that it occupies the whole packet. Also, the logo of the manufacturing company should not be large enough that it occupies almost half of the packet design. This is because sometimes it may happen that the customer purchases the item based on its name and not the manufacturing company. It might also happen that the manufacturing company is the same for two differently named biscuits, for example, but based on the product name, the customer chooses which biscuit to put in the shopping basket!
If you are selling the products meant for children, make sure you don’t include an unnecessary description of the product as the children are likely to buy the chocolate whose wrapper seems interesting and not the description of how much percentage of chocolate it contains.
The shape of the Product
Also, the shape of the package plays an important role. Have you heard of a joke where a person is confused about the package of pizza? It states that though the pizza is round in shape, why does it come in a square box? Similarly, if you are selling chips in a container, make sure to use the round container as the shape of the chips is generally round!
Again, the information on the packaging such as maximum retail price, expiry date, date of manufacture, license number, address of manufacturer, ingredients, the proportion of proteins, vitamins and carbohydrates, etc. should not be in larger fonts. Most of the customers are not interested in the manufacturers’ address or the proportion of proteins and carbohydrates. All they are interested in the price, date of manufacture, and the date of expiry, as well as sometimes ingredients also. Hence, you can highlight this information but that too in smaller fonts as compared to labels.
Highlight your offers
If you want to highlight some offer like 10% extra quantity for the same price, or you want to put a cross on the older price and highlight the cheaper price, or you want to highlight that something is coming free with this product, highlight it on the front so that it can attract the customers easily.
PixibitDesign.com is one of the best graphic design websites, which will provide you the best eye-catching package design for you. PixibitDesign studio provides different graphic designs, which will attract the customer.
Here are some expertise area of pixibitdesign.com
So this was all about the impact of packaging and how you can improve it to boost your sales. I hope this information helps!