A marketing brochure is a great real estate to promote the brand and attract customers. They are flexible, easy to design, it would be used anywhere. It could play a key role in the overall marketing strategy. Marketing brochures help companies to sell their products. They’re traditionally single or multi-fold paper-based documents (although with the advent of the digital age, they also come in digital varieties as well) and come in various shapes and sizes.
Why it is important:
The terms of sales, brochures are crucial and very valuable. It holds the potential to persuade prospects and make them buy from you. So, you must make it informative, relevant, and impactful. On the other hand, a worse designed brochure only chases away potential buyers. A great designed brochure will be an asset to a particular company. An effective brochure will approach them what sets you apart from competitors.
Designing and mailing sales brochures represents a significant expense. And, the cost isn’t the only thing you need to worry about. Every piece of literature you send out or hand out leaves an impression.
Know your audience
Since Brochure is a part of communication you would be able to capture their interests.
A marketing brochure should be:
i. Aimed at driving some specific metrics.
ii. Targeted to a specific segment of your market
If you’re unaware of this kind of information, take the time to talk to your salespeople or even to your customers.
Make the Design as per the relevance
Think of a design that would still stand out even when it’s shuffled with other leaflets in a rack. Strengthening the brand’s identity through creativity is recommended. You’ll need to figure out what belongs on the front, middle, and back of the brochure, and write accordingly. The front page should have a single clear message. Be clear about how you would fulfill your customers’ needs. Build intrigue by proposing a question and Keep it as briefs and bold as possible.
Make the material reflect your brand
Instead, focus on what will catch the attention of the market. Pinpoint an interest succinctly so the readers would easily grasp what you’re communicating to them. An ideal design should echo your brand and its key values in every possible way, not merely through style and colors. Whether the underlying nature is fun, youth, professional, trusted, or anything, the genuineness should be properly established.
Choose the right colors
Color is something very critical; it’s not merely a component for brand recognition. Every color carries with it a specific emotion and hence it should be used intentionally and wisely. You must know at least the basics of color theory. The emotion and message red convey are poles apart from what blue signals. So, before finalizing color combinations for brochures think carefully. Too many random colors will ruin the effectiveness of the gradient. But a simple white or neutral background could really make the colors pop.
Use High-Quality Publishing Paper
To enhance the approach of business brochure design particularly, superior paper quality is a have to inspire trust amongst readers. Thin, easily crumbling, non-glossy or other poor textured paper often conveys a negative impression about your brand.
A brochure should be equally operative whether it is used as a leave-behind material or a tool for pitching. Also, with planned arrangements, people remember what you offer and there is more chance for them to contact you to avail of further details.
Choose the perfect design that is suitable for the product. Stick to ‘minimalism’- throw away unnecessary rudiments and focus on what must be there. As a designer, you need to put yourself in the shoes of the brand’s target market. Ensure the quality of both print and paper. Make your advertising material easily displayed on a brochure counter. Think of it this way: you’re serving at the pleasure of your readers.
Whilst basic details about the business are needed, they shouldn’t be highlighted as the headline of the brochure. Use these inside headlines to hold their attention, and move them through the copy because Once you’ve gotten the recipient to open the sales brochure, the next thing they’ll do is skim the headlines inside it.
Use Cohesive style Images
A brochure without pictures is a boring leaflet. People are visual creatures. We tend to get attracted more if we’re looking at something beautiful, intriguing, or fun. Avoid using generic images. If you have the budget for a photoshoot for the brochure, then much better. You need to invest in paid images, then go for it.
Make it easy for the readers to respond
Be sure of your business and website URL are easily found in the brochure. Also, your Facebook, LinkedIn, Google+, and Instagram pages, if you have someone who watches those regularly, too. A QR code that takes people either to your product page or to a page to sign up for your newsletter is yet another option to consider.
Make Your Call-To-Action Really Actionable
Even if you have an attractive brochure, it’s still imperative that you provide motivation for readers to get in touch with you or try what you’re offering. A brochure’s purpose would be defeated if you fail to tell readers what they should do after going through published content. You may ask them to visit a place to participate in some event, or get in touch with you over phone or email or simply anything, it should be clearly stated. You need to tell audiences about the action you seek from them.
Create the brochure worth keeping
Once you’ve built up the desire to have what you sell, you could still lose the sale if the customer has any concerns about purchasing from you. To ease the customer’s fear, including a money-back guarantee. There should be something in the design that could increase its value and that makes it worth keeping. Aim for a design that could last a long time. This means using quality paper, choosing the right fonts and colors, and adding valuable content.
With all these pieces of information about brochures and tips on how to effectively make them, you no longer have excuses not to. Keep all of these in mind and you will surely create one for the books that will ensure your product sales.
For more information about the different ideas and tips of brochure design and other graphic design services like logo design, Carry Bag Design, Stationery Design, Book Design, Catalogue Design, and much more different design visit us at pixbitdesign.com.
Contact us for designing attractive and eye-catching brochure design.
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