Selecting a proper, efficient promotional marketing strategy had been a concern of all organizations, since ages. Above it, the emerging trend of digital or online marketing has done a task of fueling the concern keeping the marketing team in great confusion for choosing from the two options, whether go for conventionally accepted, traditional strategies, or give a try to the new and the latest strategy for promoting online. Digital marketing and traditional marketing two are the ways that are being used by every marketing person.
So, in this blog, let us get into a brief discussion of the differences between traditional or conventional and digital or online methodologies for promotional purposes. By which we can provide a path to all the people involved in the marketing team who would be confused regarding which strategy to implement for their successful business.
Digital Marketing And Traditional Marketing Brief Discussion
Starting with the definitions of these two marketing strategies, we first define conventional methods. So let’s first talk about traditional marketing.
Conventional marketing which is also famous as traditional marketing has been the means of promoting the business or the product using print media like catalogs, pamphlets, signboards, magazines, newspapers, and electronic media like radio, television ads, etc. It usually helps to reach the small mass of people as the display on the signboards or distribution of pamphlets is limited to the residents in the particular area where they are displayed or distributed.
To date, some of the business owners still opt traditional marketing methods as they had been already experiencing the rises and falls in their business graphs as a part of trying and testing new marketing methods, they are assured of the marketing strategy that will work fruitfully observing the current market scenario.
Now let’s understand what online or marketing is and what is different from the traditional ones.
Using simpler words, we can define digital marketing methods as anything which is being promoted online. Whether it is to reach the maximum likes on the Facebook page, or the maximum number of followers on Twitter handle or reaching out to professionals through LinkedIn or Whatsapp, all of these are a part of online methods.
Adding a fact about the cost of digital methodologies being very much less in comparison with conventional marketing, the former ensures about the target leads are not limited to any locality or a limited region, similar to traditional marketing. It has a wide audience across the globe!
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Difference Between Digital Marketing And Traditional Marketing
Now, let us come to our main topic and discuss the differences between traditional and digital marketing.
A primary factor that varies for these marketing strategies is the medium through which the business is promoted. As discussed above, the traditional approach takes the print and electronic media for promotion whilst the online media targets the methods to promote the business through social media.
As discussed above, the second difference lies in the mass of people who are reached using promotional strategies. The traditional method has its limited audiences, as the people who see the signboard in a particular area, or receive the pamphlets, read newspapers, watch TV ads, are pretty limited.
Hence, conventional methods target a local audience, whilst in the case of online media, the target audience is not limited to some geographical area, the people across the globe can be reached once the promotion is posted on the social media platform, resulting in the huge mass of people getting involved in the promotions.
The next factor affecting the promotion of the product is the age group of the audience that you are targeting. If your product is something that is relevant to the younger generation, then the conventional methodology won’t work as a youth these days are least interested in reading newspapers or having a look at the pamphlets or watching TV ads. They are more active on social media as they get all the news and relevant information online. Hence, using digital media to promote your product, which is meant for the younger generation, is the best option of the two.
Also, for interacting with the leads, a conventional methodology is least concerned. What it does is just create an advertisement and display it on various modes, and then simply waits for the people to contact them if they get interested in the product.
Whilst in the case of online methods, after a proper analysis, leads are generated and contacted for promotional aspects. The promotional teams counsel the leads regarding the needs for the product, interest, budget, thoughts regarding the product, etc. and finally convince the leads to convert into potential customers.
Hence, at the first place, the strategy is to just pass on the information to the people and if they are interested, they would contact, whilst in the latter place, the people are reached to and counseled and the interest in the product is created amongst the people more business can be made out from the online strategy, as compared to conventional methods.
An important factor in the success of a newly launched product or business is the feedback that is received from the customer. As we discussed above, the traditional marketing team does not approach the people, but the people approach the product. The same would be the case in getting feedback from clients. Traditional methods only focus on reaching out to people. They are least concerned about the feedback of the customers.
Whilst in the case of online marketing strategies, although a lead had been converted to clients, the after-sales services include receiving feedback from the customer and periodically tracking the status of that customer. Hence, this helps in improving the quality or quantity of the product or business, helps in upgrading the business process.
Also, one advantage of trying for the conventional approach is, you can have personal communication with the customers if they are interested in your product. In the case of digital strategies, we won’t be sure if it is possible as it totally depends on the location of the customer, where they are situated, and whether if it feasible for face to face communication.
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Summing it up, if you are new to the business process and want to approach a large number of leads in lesser time, without affecting your professional budget, you should opt for online strategies. Since you had already tried and successfully tested the conventional methods, you can opt for the same, provided you have enough budgets to spend on promoting ads and more time to wait for the leads to approach you.
That was all about the major differences between traditional and digital methodologies. I hope the discussion helps!
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