What Is An Infographic?
The word infographic is a combination of two individual words – information and graphics. The concept of infographics is the pictorial representation of data so that the data can be passed on quickly and efficiently.
Graphics are introduced as a part of information so that it can easily capture the attention of the people present and hence can also help in explaining the concepts to them very quickly.
This concept has been widely used in the field of media and mass communication, based on the assumptions regarding people’s views when they continue reading mere texts and also on their knowledge of the topic they are learning about.
One famous example of transmitting information via graphics to the mass of people is Isotypes.
The introduction of open source tools in the market to create the infographics has increased its usability and popularity in recent years. Also, the largest social media platforms have enabled the sharing of infographics amongst its users. Current generations can also be called the span for short attentions and infographics have become a boon for this generation. Apart from mass and media communications, infographics have also been useful in classrooms, workplaces, etc.
If we search this word in our world-famous dictionary from Oxford, it defines it as the data that is displayed as visual information.
If we look at the specific meaning, the infographics can be defined as: “a collection that contains images, charts, anything to reduce the amount of text from the presentation of data, which is helpful to grasp the data easily.”
A recent study says that people are more interested in pictorial representations instead of the ones containing only text.
One thing to keep in mind while using infographics is that one must use it only up to some extent. The pictorial presentation surely captures the attention of people. Still, to convey the information, you need to have a short description of the picture that has been displayed to the people.
Advantages of using infographics in your presentations are:
- A quick introduction of the topic of discussion can be provided
- A complicated process can be explained easily.
- Using analysis graphs and charts, you can represent some research and surveys.
- A summary of the topic can be displayed
- Comparisons of two items can be made easily
As discussed above, infographics are used by almost organizations when setting up a deal or a trade with other companies. Tracking of the status of the ongoing project, various schemes, a process to be followed by the new upcoming project, etc. can be conveyed using the infographics.
Let’s have a look at why companies should opt for infographics and how it can be useful in trading purposes:
It has been found out in a survey that a normal human being can concentrate on a particular thing for just eight seconds. After that, he might start to lose interest in that topic and may get engaged in some other one. If he develops an interest in those eight seconds, then he might continue with the item or else leave it. So the marketing team has to show their marketing skills in those eight seconds and engage the customer in the product.
In this case, if the information is conveyed verbally or through text, it is absolute that the customer will lose interest and hence they need to use the infographics.
Following are the reasons why any company, whether small or big, of any niche, should use infographics for business deals:
- Easy to grab the attention of the customers
- You can showcase your company’s expertise and also your knowledge in the project and can seal the deal
- Complicated information can be made more understandable.
- Create your brand in the market by reaching out to more number of people.
- You can also spread awareness about your company details by posting your infographics on social media
- You can even higher up your company website’s rank on google by applying relevant search engine optimization techniques
If observed with the point of view of digital marketing strategies, there are two main advantages of using the infographics:
Your content will be more readable to the readers. It will also help in reducing the bounce rate in terms of search engine optimization.
Sufficient backlinks can be made available once SEO is applied to digital content.
How to make a useful infographic to convey your story?
The infographic should be designed in such a way that it does not look like the representing person is merely cramming it in front of the mass of people.
To create a useful and attractive infographic, you should keep the following points in mind… These are:
1. Select a relevant topic
It would help if you chose a topic related to your business which is the latest and the fresh talk of the town. You don’t need to describe everything about your business. For example, in the information technology sector, the topic of artificial intelligence is fresh talk. So you can easily create infographics for that if your IT Company provides services related to artificial intelligence.
2. Collect as much data as possible for the chosen topic
Carry out extensive research on the topic chosen so that the people can know that the company has expertise in such issues. This data can be collected using surveys, reading newsletters, visiting blogs, etc.
3. Could you give it a proper structure?
Unstructured and miscellaneous data is something people don’t like to see. So keep your infographics structured, organized, and avoid extra data if present.
4. Design your data:
You might have collected the data that might be in the form of text, numbers, etc. Converting them into infographics is a job that requires various precise skills, which we call designing the data, i.e. organizing data, turning numbers into graphs, etc. The selection of the right image, visuals is also an essential factor in creating your data.
Types of infographics designed for trading stock
The platform, Stocks To Trade has provided a few of the efficient infographics which depict the variety of stock charts that are used in the infographics for trading stocks.
Now you might think, what exactly is the stock chart? Well, the Stock chart is defined as a chart depicting the price of the stock that changes over a period. Apart from Stock charts, the infographic also shows some other information like:
- The stock symbol along with the exchange of trade with it.
- Periodic tables- it might be twice a day, once in a day, once in a week, once in a month, quarter, or a year. The people carrying out the trades mainly focus on the charts that are generated twice a day so that they can monitor the price fluctuations.
- Status of the price like what was it while the trading “opened”, what is the closing price, the highest and the lowest price during the day, etc.
- Analysis charts like line, bar, candle-stick, etc.
- The volume of the stock, which can be said as the amount of capital that has been purchased or sold during the entire session.
Also, see this Things To Consider for Effective Brochure Design
Hence from the above article, we came across various advantages of the use of infographics in various fields of industries. We also focused upon its usefulness in creating the brand name of the company and what can be done to develop a useful infographic. In the end, we also saw how it is helpful in trading the day to day stocks and what elements can be included in that particular infographic. I hope this helps!
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