Have you ever gone to a book store to purchase a book? Which book did you prefer to pick first? Did you read the long titles of the book and select? Did you prefer the author? Or did you pick the first book that had an attractive book cover? Most of the people would go for the last option- picking a book based on its cover design. Hence, we can say that a book cover design is the first thing that comes into a reader’s consideration and hence the cover needs to be well structured and designed.
With a motive to promote a book introduced in the market, it is necessary to have an attractive book cover so that it can attract and create interest in the maximum number of readers possible. We can say that a book cover helps in creating an initial impression of the book on its readers.
An unstructured book cover design might result in a reduction in the number of readers purchasing that book. Hence, one must keep in mind the professional design of a book cover that can attract the readers and tempt them to make a purchase, and hence resulting in an increment in sales.
Usually, a writer submits his work to the publishing house in the form of manuscripts. The process of converting this manuscript to a readable book, and hence it becomes a mandatory task for the publishing house to design the book cover too.
Basic things to remember while designing a book cover is to jot down the important things that you need to include in the book cover. There are certain cases where the book cover fails to convey the message a book carries, and hence loses the interest among the readers. So, it is recommended that the book cover includes attractive pictures, infographics, fonts, etc.
Also, one more important thing to consider is that there should not be any hustle in designing the book cover. Take time to design it as it is directly proportional to the number of sales the book would make. Hence, to attract and engage people, dynamic designs are recommended and hence cannot be created at the last minute!
It is said that every design has its power of attraction and energy that attracts people to itself. The same is the case with a book cover design. A book kept on the shelf in a book store catches the eye of the customer only if the design of its cover is energetic enough and the power of the design is sufficient to attract the customer towards itself. Dull designs fail to attract readers due to this.
Importance of Book Cover Design
There is a famous saying: “Don’t judge a book by its cover.” But in the case of promoting books, this saying never holds, as the sales of the book and the publishing house depend on the cover of that book itself.
In this era of marketing and cutting edge competition, the design of the book has become one of the most important factors in promotional campaigns, as compared to the olden days where the book cover design was considered as a good to have a factor for promoting a book, and now the same has turned out to be a must to have feature.
One can also come to know about the author of the book if the publication house has set a particular font for publishing his books. This also gets highlighted on the book cover, and a single glance of the cover can convey the author’s name on it.
If the cover of a book is amateur, then it conveys that the book too might contain amateur content. Not only do the hard copies sold in the stores, have the book covers held equal importance in the case of e-books too. Whenever a user searches for an e-book online, it recognizes it through its cover design only. The colors, patterns, and fonts that were chosen play an important role here too. Usually, the most convincing book cover results in a maximum number of e-books download online.
Not only at the physical book stores, when you opt to purchase a book online from the e-commerce platforms like Amazon, even there the first thing that catches the eye of the customer is its thumbnail. And usually, thumbnails to showcase the books on online stores include the cover design of that book, to convey the correct information to the customer, instead of some ordinary thumbnail containing random graphics.
Summarizing the topic, the whole sales cycle of a particular book is dependent on its cover design.
Like, a customer goes to a store, picks up the book that has the most convincing cover, goes through the epilogue of the book mentioned at the back cover of the book, and finally buys it.
On the contrary, if the cover is not promising, it might convey a message that the content in the book is also not interesting to read, might contain grammatical errors or might lack proper proofreading, etc.
Customers become too choosy in case of purchasing a book, as not only they are investing their money in it, but also their valuable time in reading the same. Hence, utmost care needs to be taken for designing a book cover as it is the first impression of the book on the customer, and the sales of the book also depend on it.
Also Read: What Is Graphic Design? Why It Is Necessary For Business?
How appropriate the book cover design attracts the readers?
One can attract the target audience of the book for the following given reasons:
1. The appropriate book cover design containing relevant graphics design does the work of educating people about its content.
For example, when a kid asks for a book containing pictures of animals, and the shopkeeper provides the book containing a few random images for fruits, the kid is sure to say a big no to that book just seeing the book cover.
Also, for adults, if a book is about a murder mystery, then the graphics are placed in such a manner that the customer gets a rough idea for the content of the book by having a glimpse of a book cover, and hence might get interested in it.
2. A book cover is designed in such a way that the genre of the book can also be conveyed.
As mentioned above, if the book contains a thrilling story, it is also depicted in its book cover. This is also helpful in conveying the genre of the book. For a suspense thriller novel, the book cover might include some fonts that appear to be thrilling, some dark or black graphics designs, etc., looking at which one can depict the genre of the book.
3. It also helps in depicting the role of the leading character of the story.
For example, if the lead character of the book is passionate about traveling and the whole story has its baseline on traveling actors only, then the book cover might contain an image depicting a person with luggage or a person walking or driving along on car or bus. Hence, we can come to know about what we are going to read in the book about the lead actor and its role in the novel or a book.
4. The customers when offered multiple options for the book, start comparing the book cover designs initially, and whichever cover attracts them, purchases them. Hence, to survive the competition among the other book authors and their respective book covers, the cover design should stand out from many other book covers.
5. Apart from the book covers conveying the message of the genre, leading character, etc., a book cover also depicts the age group that should purchase the book. For example, books meant for kids contain cartoon animations, etc. that attract the kids.
Religious books containing the cover photos by imprinting the images of Gods and printing of a few verses, etc. depicts that the people of older ages might be more interested in purchasing this book.
6. Typographies and the fonts were chosen to create the book cover also play an important role in appropriately designing a book cover. For example, if a book cover is meant to be designed for a suspense thriller, as mentioned above, then it might contain fonts that are a bit thrilling. Viewing the fonts only one can know that the book is a suspense thriller. Similarly, if a book is meant for kids, its cover might contain some cute and bubbly fonts.
7. As discussed for the fonts earlier, the same is the case for colors. Bright colors included in colors can be depicted that the book is meant for kids; whereas dark themes can depict books for grownups containing suspense content.
Some Important Role of Book Cover Design In Your Book’s Success
As discussed earlier, the most important part a book cover plays is increasing the sales of the book. Let us summarize the above-mentioned points on what is the role of a perfect book cover in increasing the sales of the same.
1. Graphics convey the message of the content of a book
2. It conveys the genre of the book
3. Gives information about the lead character of the book
4. Survives the comparison with other book covers.
5. Conveys the age group that should purchase the book
6. Fonts and colors depict the overall gist of the book.
Also Read: Impact of Package Design On Customer
An appropriate book cover design can help increase sales, and on the other hand, if the cover is not designed well, the book cover will be liable for the reduction in sales and losing interest among the customers.
So if you are looking for a book cover design company, then don’t worry Pixibit Design Studio is the leading Graphic Design company in Rajkot, Gujarat (India). We master in designing the cover of the book, which attracts readers and creates a long-lasting impression of your customer.
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These are some of the areas of expertise. For best graphic design at reasonable rates visit Pixibit Design Studio. You can visit us at the best Graphic Design Company.
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