When the term Graphic Design comes into the picture, the first thing that comes into our mind is a poster, or a painting, or a book that contains some pictures. Most of the time there is a misconception of the terms graphics and images. What comes into our minds is not exactly what graphics can be. It is a way of educating people about some event, product, etc., and creating interest amongst them.
A combination of pictures and texts, which is used to attract the audience to promote the brand of any business, is called Graphics. Mostly, these can be seen in a large amount in magazines, newspapers, etc. where companies and business organizations promote their brand, by creating the most attractive and engaging graphics possible using images and also depicting the basic information of the promoted product through texts.
This method of reaching out to the target audience for the business brand is also known as Visual Communication, i.e. communication through visuals. This technique has been in use since the 20t h century, and it is still in the market. The people involved in creating these graphics are known as graphic designers. They play an important role in commercial ads and business benefits.
The scope of graphic design is not limited to advertisements, magazines, etc. It can be used for both the modes of communication, i.e. physical as well as digital. Mostly this will be seen in the online marketing strategies.
The design of the graphics is made such that one can easily depict the message hidden behind it. At least the people looking at the graphics can come to know about what it wants to convey. Do not expect any advance information to be mentioned in the graphics. It contains just the basic information, enough to create awareness among the target audience.
The process of designing graphics may sound easy, but it takes a lot of patience, attention, problem-solving skills, and the most important of all, understanding the client’s needs and the desired output of the design. These are the skills a graphics designer should have.
The rapid growth in the usage of social media and the increasing trends and technologies has also increased the popularity of graphics design. The advantage of conveying a message to the target audience in an attractive manner has created a buzz amongst the entrepreneurs to promote their businesses using the same.
It has become a great opportunity as well as a source of career building for the creative and art-loving people, who can create any image into reality in the form of graphics.
Some of the tools helpful for a creative graphic design, trusted by the professional designers are:
– Adobe Illustrator- this tool supports art scalability and vectors for graphics. It is used for building infographics, brand icons, etc.
– Adobe Photoshop- this tool is used to edit photographs and images by introducing several filters and tools to make the picture engaging.
– Adobe InDesign- this tool is based on frame layouts. Apart from these paid tools, there are many open-source tools available that are being used by the graphics designer like GIMP, Inkscape, Scribus, etc.
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How Graphic Design is useful?
Graphic designing is efficient as well as an important tool for communication with the prospects for a business. It can deliver the message to the prospect in an engaging manner.
Following is the gist of some of the reasons why graphics designing is a crucial part of promoting a business brand and how is it helpful to the businesses.
1. Graphic design enhances sales:
Graphics designed using modern trends and techniques can attract more people to it and the message can be conveyed to the larger audience. This means more people can be interested in the product and hence ultimately increases the sales of the company.
2. Establishes the brand name for the company:
Once the product starts gaining popularity, it also creates a brand name for the company, and the company might be known for its product brand. For example, Good Day has become a brand name for biscuits, under the company Britannia. Hence, once the product gets accepted in the market, it becomes a brand in that particular category, i.e. biscuits in our example.
3. It builds goodwill of the business in the market:
Once the customers get satisfied with the quality and quantity of the product, trust is laid on it. The engaging graphics designs can help earn this trust and also the goodwill of the business in the market. The people start keeping faith in the company now, and whatever product it launches, people find it trustworthy.
4. Convey a message on behalf of the brand:
To create awareness and convey the basic information of the products to the target audience, graphics designing can prove to be advantageous. A professional graphics designer always looks out for the message to be conveyed first, and then the designing process is started. The choice of colors, shapes, etc. all depends on the message that needs to be conveyed.
5. Creates unity among the employees:
The graphics designing is not only helpful for promotional purposes but also used to design company logos, t-shirts, Stationery Design, Package Design, etc. that when used by the employees, creates uniqueness and a vibe of unity among the employees.
6. Persuasive to the customers:
One of the important advantages of graphic design is that it shows the dominance of the product in the competition. The stronger and informative the graphics are, the more powerful it looks. Hence, by looking at such graphics design also, the customer can be persuaded to opt for the company’s product.
7. Content can be easily depicted:
As mentioned earlier, one does not need to write long paragraphs describing the product details and show them to the customer. No one would be interested in reading such texts. Hence, the short and sweet text on the graphics, with the relevant images that can provide the basic features of the product, can do wonders for the company.
Top 10 tips of graphic design :
Graphic designing is a field that seems attractive to the fresher who does not have much technical knowledge of the depth and insights of this area. Hence, to become a good graphics designer, one needs to either take a professional course along with some trial projects or a better option would be to take an internship from a reputed company for a minimum of six months.
One cannot claim to be a perfect graphics designer in just a month of creating trial projects. So, for beginners, here are some of the basic tips, but not limited to, for becoming a good graphics designer.
1 Use the right fonts at the right time:
The text used in your graphics should be clear and readable. Make sure you avoid using the same fonts repeatedly. Maintain the uniqueness of the fonts in your projects. Explore the options of the fonts that can be incorporated, instead of sticking to the same conventional fonts.
2. Choose Color pops bright:
With a motive to attract the customers at the first look itself, especially less amount of text is used, make the use of bright and contrasting colors, for example, yellow and black for the font, along with living background colors. For making a correct choice, make use of the Adobe Color CC tool available online.
3. White spaces can prove strong as well as worthy:
The white spaces used in the graphics depict simplicity and uniqueness. You can consider the example of Apple for this.
4. Selection of proper images for graphic design :
Make sure that the quality of the images in your design does not get degraded. The aspect ratio, dpi, etc. should not get affected while adjusting the size of the images to place in the graphics. You can use the online tool Coupon Box for maintaining the quality of the image.
5. Scan your sketch for graphic design:
If you are planning to design a graphic that looks like a sketch, draw a sketch manually and then scan it to your PC. Apply filters using adobe photoshop and the graphics are ready!
6. Flat graphic design always work:
The evolution of the flat designs has moved from bright designs to classy ones since its introduction. One should be well trained with the alignment as well as spacing whenever they use flat designs.
7. Use of characters and paragraphs:
Tools like Photoshop, Indesign, etc. have built tools for maintaining the steadiness of the text and paragraph alignments.
8. Use Italics with care:
For headings, it is fine to use italics. But in the case of writing a paragraph, avoid using italics as it can affect the readability of the text in the graphics
9. Maintain proper page balance:
Make sure you have knowledge of balancing and symmetry for the page. This may create a great impact on the design.
10. Use separate lines for styles and impacts:
Using lines for differentiating the styles and impacts incorporated in the graphics is a good practice to conduct. This can help the beginners create a modest design when there is a need to develop the graphics from scratch.
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In the above discussions, we had seen the introduction to graphics designing and what are the tasks carried out by the graphics designer. Also, the importance of graphic designing for commercial purposes as well as tips to become a good graphics designer are mentioned. I hope this information helps!
Thank You For Reading!!!