The percentage of product brands using custom packaging design continues to grow every day. Good custom packaging design will help you market your product and increase sales. About 60% of the shoppers who come to your store are likely to choose an attractive, custom package that includes your products.
For example, a wrapped wine bottle can get a lot more attention than other wine bottles on a shelf. Packaging can give your brand personality and make your business stand out in a competitive marketplace.
It’s no surprise that many companies are gradually making custom packaging a part of their business operations to help them generate revenue. You can get a lot out of individual packaging.
Are you planning to personalize our package and want to learn more about the importance of individual packaging? Read on to find out why custom packaging is so important to your brand.
What Is Custom Packaging design?
Custom packaging means that the packaging is designed around your product to make it fit perfectly rather than choosing ready-made packaging that the product might fit into. Custom packaging is the personalized boxing of products by companies to communicate important brand information to customers.
Adding elements like your company logo, themes, designs, colors, and slogan will make your product stand out on the shelves and get noticed. They also have print effects such as foil stamping, spot UV printing, and embossing. This will make your custom packaging a visually appealing representation of your brand for customers. Being recognized will lead to more sales and greater brand loyalty.
Packaging helps a product gain recognition and can convey messages about the brand, the product, and its owner. Packages generally help secure products and keep them from damage though it depends on the strength of the packaging material.
The three groups of packaging are:
Primary packaging: Primary packaging is packaging that comes in direct contact with the product itself, sometimes referred to as the consumer unit. The primary purpose of primary packaging is to store, protect and/or preserve finished products, especially from contamination.
Secondary Packaging: This type of packaging is used to group a specific number of products outside of primary packaging to create storage units, commonly referred to as SKUs. This makes it easier to work with by combining smaller products into one package. This type of packaging also provides additional protection to help maintain the integrity of the primary packaging.
Tertiary Packaging: Also known as bulk or transport packaging, this type of packaging is used to group large quantities for transport from point A to point B (for example, from a manufacturing plant to a point of sale). At this stage, the product is processed as a distribution unit. This type of packaging makes it possible to transport large or heavy loads safely and reliably. This not only helps prevent damage but also makes handling, storage, and transportation of goods easier.
Importance of Custom Packaging design for your Brand
Custom packaging design is vital to any product-based business and includes:
1. Increase brand recognition and awareness
Customers can easily recognize the brand just by looking at the custom packaging. Most companies are known only within the state or city in which they were established. That’s why business owners customize their product packages to increase awareness in far and near countries and states.
However, it is important that the packaging contains your brand logo, brand name, or other important information about your business. Attracting potential customers to your business may be your talisman.
Attractive product packaging also increases brand awareness. Gone are the days of waiting for television and newspapers to draw attention to our products. Well-designed custom packaging can help you describe your product and achieve big sales.
2. Protect your product from damage.
Individual packaging has helped a lot with products, especially fragile ones. How do you feel when your order arrives only to find it scratched or slightly broken? Terrible, right? Custom boxes ensure that your products are delivered to your customers unaltered.
Customers love it when they receive exactly what they order online. This makes them happy and keeps them loyal to the brand. Any business owner can use custom packaging for their products and see how well it fits their business.
3. Ensuring Customer Safety
Although the primary purpose of packaging is to ensure product safety, it is equally important to ensure customer safety. When shipping or transporting food, it is common to display important product information on the packaging, such as expiry dates, ingredients, allergens, and nutritional information.
Additionally, for non-food products, it is equally important to list the ingredients of the product and any toxic or hazardous substances the product may contain to ensure careful handling of the packaging. If your product contains toxic or hazardous substances, listing those ingredients would appear to have a negative impact on your brand reputation.
However, keeping your product safe and fully transparent creates a loyal customer base that completely trusts your brand and its safety.
Mentioning any potential harm associated with your product also helps your brand avoid offending new customers and gaining a negative brand reputation.
4. Improve the customer experience
Individual packaging enhances the customer experience in many ways. There is no doubt that your product is genuine. However, sometimes this may not bother customers. Because customers sometimes buy something that stands out and catches their attention in the first place, business owners need to make sure that their eyes give them the satisfaction they want.
A good product and good packaging can attract regular customers. Customers also appreciate it when the item arrives undamaged. Imagine buying an iPhone without Apple’s stylish iPhone box. You certainly can’t feel like a proud buyer of Apple products.
5. Effectively improve brand value
Every customer deserves a “Wow!” moment. Moment. Most of the time, customers get fed up with receiving uninteresting brown boxes over and over again. You can surprise them this holiday season by giving your boxes and packaging a new look.
Use vibrant colors and patterns for your boxes and give your customers the moment they’ve been waiting for. wow! Moments can bring you a lot of good news. Your clients can make videos with beautiful custom boxes, which can bring you a lot of new client lists. This allows your customers to add a lot of value to your product, even if they don’t see a nice, rich-looking custom package that has everything for you!
6. An eco-friendly alternative to conventional packaging
Most custom packaging is made from sustainable materials to reduce waste. Making custom boxes out of paper makes them recyclable and reusable. Eco-friendly manufacturers also do not use environmentally harmful chemicals in paper production.
Sustainable documents such as cardboard, paperboard, and craft do not require hazardous material production. Many of these substances can affect air and aquatic life. Therefore, when choosing packaging materials, give preference to environmentally friendly materials.
7. Both functional and practical
Custom packaging, as functional as it is useful, is the ultimate success to help your product stand out from the competition. A perfect example of functional and practical packaging is resealable packaging. This applies to the food and fashion industries.
There is a huge trend in the food industry towards resealable packaging to maintain shelf life, freshness, and flavor. With these features, customers are more likely to repurchase an item with this packaging because of its functionality and usefulness. The resealable package also removes the commitment to finish all food in the package. Customers like not to commit to a certain product.
Therefore, resealable packaging offers customers a sense of freedom and convenience.
Additionally, the fast fashion industry has benefited greatly from resealable packaging, especially now that the only option for customers is to buy online, with no sense of fit or style.
The resealable package allows online clothing stores to accept returns and allows customers to order a variety of sizes and styles to try on in the comfort of their own homes. This is innovative packaging that solves your competitors’ problems and helps your product stand out and get the attention it deserves.
We can all agree that custom packaging plays an important role in any business. This will help you achieve big sales, promote our brand, and attract new customers. Customers can have a lot of fun with the variety of custom-made boxes to choose from in the store.
The Pixibit Design Studio is a leading Graphic design company in Rajkot, Gujarat (India) that provides innovative services in Digital Branding. Their experts design packaging labels after studying your product and analyzing the competitors to grab the attention of customers.
They work for ambitious leaders to build brand strategies, design powerful brand experiences and innovate new brand-led products and services.
Contact us for more information.