Introduction
New approaches to logo design are evolving every year. Some logo trends are temporary and bad for the companies that use them. Others, on the hand, may disappear for a while before reappearing years later. But a really well-designed logo takes trends into account and makes them work in a way that works best for your brand identity.
Designers embracing the logo trend and making it their brand ensure their creations will stand the test of time and be instantly recognizable. And in some cases, the logo will do the best it can. It is something that evokes emotions such as nostalgia, pride, longing, or even joy. Many design trends this year are pushing the boundaries of everything from minimalism to abstract gradients. We are ready to look into the future with new eyes and open eyes. So whether you’re starting a new business or revamping an existing brand, your logo is one of your most recognizable assets, and getting it right is key.
What does logo design mean?
A logo serves to represent a given organization or company through a visual image that is easy to understand and recognize. Logos usually contain symbols, styli-zed text, or both. Logos are often created by graphic artists in consultation with companies and marketing professionals.
Whatever logo style you choose, your logo design should capture the spirit of your brand at a glance and set the tone for the rest of your branding and marketing. This can be tricky. A logo design should reflect professionalism, generate interest, and give a sense of your brand. You can use our free logo maker for ideas.
Escapist logo design trends for 2023
Playful line doodles
Escapism isn’t always forward-looking. Sometimes it’s just looking for the positive in your environment. That’s the whole trend. In 2022 and 2023, designers add laid-back humor and wit to their creations, creating delightful line art to lift the mood. A simple style that combines mischievousness and innocence is reminiscent of scribbles in high school science textbooks. When you think about all the crises currently looming around the world, it’s no surprise that designers look to the past to unleash their creativity.
Retro red liners
Starting in 2022, we will see more use of red (rather than black) in 2023 monochrome logos. This is especially true if your logo features a character or mascot. The charming red color symbolizes heightened emotions and good luck. Hence, it makes sense for designers to use them to highlight the personality of the brand they are creating.
You can see that this logo is inspired by a cartoon. You can see this in the 2D line art, exaggerated expressions, use of line grids, and speech bubbles provided in the examples. Designers are looking for the positive in an increasingly stressful world. Referring to the style of illustration that many associates with childhood, these designers encourage viewers to relax a bit and enjoy the innocence of those memories.
And when we look deeper at these cartoon-style characters, we again see why the color red seems to work so well here. It’s adding joy, fun energy, and charisma to the characters they’re applied to—feelings that the audience is invited to soak up.
Twists on traditional designs
In 2023, fighting reality will be a key theme we see in the design. Navigating the “new normal” in 2022 required us to innovate what we knew and experienced in the past. One way creatives reflect this is by transforming traditional cultural imagery into vibrant, modern logo designs.
So, it might mean combining an old-school aesthetic with a modern pastel palette and abstract patterns. Alternatively, it could mean separating a particular form or symbol from its traditional or cultural image, plunging into a sea of abstract white space.
Many examples of this logo design trend lean toward minimalism, simplifying decorative details into line art, or replacing traditional logo shapes such as badges or crests with vector graphics.
Distorted Geometry
Geometric shapes have been used in logo design for a long time. It’s sleek, precise, and calculated silhouette contrasts sharply with the biomorphic silhouettes we see in nature. But in 2023, designers will clap by mathematical rules and regulations.
By twisting, breaking, and pulling silhouettes out of place, designers are rejecting the limiting nature of predictable geometry. They fight against the establishment by intentionally breaking design rules to glorify their rebellious spirit. Every logo design in this trend flaunts jagged edges, missing pieces, and sharp edges. Chrome or neon, they are sleek, edgy, and defiantly grab the audience’s attention.
Loosely interpretive letter marks
In the same vein as the tendency towards distorted geometry, the tendency toward free interpretation of letter designations is revolting. Exploding industry standards in favour of simple, easily recognizable shapes or lettering, this 2023 logo design trend ushers in a new dimension in logo design that includes sweeping abstract conceptualization.
Designers use geometric shapes and empty spaces to play mind games with the viewer. First, we see the abstract patterns, then we see the expressed characters. It’s like an optical illusion. Designers are adding a deeper level of interactivity and playfulness to their designs.
Font manipulation has always been a smart and useful trend for creating unique looks with minimal aesthetics. As the market saturates, the set’s apparent distortion will play a role in a more recognizable form of a logo or trademark.
Overall, this logo design trend is a broad category, but the examples that fall under it are the same. Not everything is immediately obvious. Designs should not be taken at face value. Viewers have to look deeper than usual to discover the true meaning of these logos. It seems like a pretty big metaphor for the way we see the world and humanity.
All About Nature
As more people seek out organizations with a sustainable reputation, it’s more important than ever for a company logo to convey an environmentally friendly message. Illustrations and colorful pictures create a beautiful outdoor feel unique to nature logos.
Because it’s undying and universal, nature is an appropriate subject matter for lots of brands – from fitness and splendor to food, clothing, and outside gear. Opt for herbal colors, hand-drawn elements, and floral motifs to create the closing herbal emblem. Take, for example, this colorful, floral-themed emblem for the UK`s Wilderness Festival, in which attendees are invited to go back to nature whilst tenting amongst lakes, forests, and parklands.
If this appearance appeals to what you’re trying to do together with your brand, you could additionally take concepts from artists who’ve embraced the nature of their work. For example, the appearance of the British fabric clothier William Morris, whose fruit and floral prints are recognizable worldwide, or Japanese artist Hokusai’s well-known wave – The Great Wave of Kanagawa – made even extra well-known as an emoji.
Mysticism and mythology
Here are every other manner more youthful generations, in large part, Gen Z, are pushing again towards hooked-up norms: they’re embracing opportunity and New Age spirituality. For some, this indicates such things as astrology, crystals, and tarot cards. For others, it’s embracing Pagan and different nature-primarily based totally religions in preference to attending organized, conventional churches. For all, it’s a method for locating which means and connection in a global that regularly feels more disconnected.
This emblem fashion displays the need for calm and naturalistic styles, colors, and brands. Many people, mainly younger adults, experience a loss of management over the destiny proper now. There are masses of motives for this, like monetary uncertainty, geopolitical conflict, and a perceived loss of weather motion from many global leaders. This unease with the bodily presence at the side of pain for better energy is displaying up throughout the emblem layout traits of 2022 and 2023.
A key driving force at the back of this movement, and trending trademarks that mirror it, is the concept of “taking lower back your energy.” Designers are leaning into that idea and the use of the visible language of practices like astrology, tarot, crystals, and mysticism of their trademarks. This language consists of snapshots like planets, eyes, astrological glyphs, and nature-stimulated motifs.
Submerged in sci-fi
Yesterday’s technology fiction is today’s reality. Things like absolutely virtual worlds and far-flung area exploration aren’t fiction anymore; they’re a part of our global. But they aren’t always commonplace, and in lots of cases, they could experience a dramatic juxtaposition to the instantaneously demanding situations we’re facing. That could make them experience dystopian… and encourage designers operating with those issues to depict them in bloodless sun sunglasses of gray, stupid browns, effect fonts, and metallics.
Keep in mind that not all sci-fi-inspired logo designs have this heavy look and feel—some shoot for a more fun, optimistic take on the concept, like canyones’ animated design below.
Space exploration is a popular subject in science fiction. It has also been in the news recently, following confirmed UFO sightings in 2021 and crystal-clear space images from the James Webb Telescope. Since humans have only explored a very small part of the universe so far, we can see this popularity reflected in this trend and the emphasis on space exploration as another escapist.
Modern art deco
Founded in 1910, Art Deco is experiencing a renaissance. And like all revivals, designers bring it up to date. Explore glitch-inspired typefaces in this art deco word mark design.
The glitch effect used in this context has a distinctly modern look since the original art deco era didn’t have digital glitches. There were no digital glitches. This technology juxtaposes the 20th and 21st centuries, reminding us that everything can be rethought and reinvented. The old dissolves into the new. A romantic past turns into a blurry future. And this isn’t the only way designers are modernizing and revitalizing the Art Deco movement in a contemporary context.
Traditionally, we think of minimalistic fonts as minimalistic. It’s not big, it’s not thick, and it’s not noticeable in any way. But with this art deco-inspired logo, you’ll see designers experimenting with the anatomy of letters, such as weight, thickness, and stem.
Abstract pattern inspired by molecules
See more sci-fi imagery in this logo design trend. But unlike the “sci-fi immersion” trend, this trend celebrates fact without justifying fantasy. So how do designers translate science into images? Many of these logos feature DNA helices, giving another theme to the trending story.
DNA is the foundation of all life, and by either blatantly portraying it or implying it as a circle and connected dots, designers express the sense of connection and belonging we feel for one another. Molecule-inspired abstract patterns are one of the purest forms of logo design. It bridges the gap between classic icons and simple logos in a fluid and abstract way.
Scientific progress continues against the backdrop of our present contradictions and cultural fluctuations of ugliness. Many of these logos use science-inspired imagery to convey that scientific progress is the path to recovery and progress, especially in life’s darkest moments. It gives optimism and hopes in the most stable and sophisticated form.
Ready for Unlimited Logos in 2023
Every year there are new trends in logo design. 2023 is no exception. What makes them different is the power behind these logo design trends. In 2023, designers will be working in a zeitgeist characterized by innovation, freedom, simplicity, and escapism. As you look around and appreciate your surroundings, consider how you can foster freedom through innovation and authenticity. If you could translate this into a logo, what would it look like? That’s all our logo design trends for 2023, and we strive for what’s needed in tough times.
