Having a good Brochure Design is an excellent tool that you can use to engage and educate potential customers and promote your business. Brochures are the most effective marketing tool which is simple, affordable, and reliable. They contain complete information about your products and services.
Solid Brochure design will be beautiful, memorable, and thought-producing. A brochure comes in a physical form, so you can reach out and touch it also. This helps create a lasting connection with the consumer, making it an effective way to promote your business.
A well-made brochure will get the attention of the reader and provide needed information while inspiring the reader to take action.
Let’s discuss 9 Brochure Design ideas that help increase your sales:
1. The Brochure should be Functional.
Your brochure should be functional, easy to read, and clear to understand. Your brochure should be eye-catching, aesthetically pleasing, and memorable.
Before designing, first and foremost your brochure must be functional. Make sure that your marketing is readable, to the point, and clear. The brochure should look professional and meets the basic requirements. With correct print resolution according to the current print marketing trends.
You need to make sure that the information in your brochure is simple to read and presented without visual mess up. A top graphic design trend is the use of bright colors and bold fonts. These colorful alternatives to the popular simple design are a great choice for a brochure that needs to get your audience’s attention. It becomes hard to resist opening brochures that utilize this idea, making it an excellent approach to highlighting your message.
The creative and unique brochure should also meet the basic criteria. Effective marketing is about effective communication. While planning for a brochure, it must be concise and to the point, as the readers have a short time and short attention span.
Make important information like contact details should be accessible. Try to have a conversational tone that will draw people in and keep them reading.
2. Typography as the Brochure Centerpiece.
Choosing the right typography is an excellent way to take your brochure ideas to the next level. Importantly, make use of a bold font to make the overall message of your brochure crystal clear.
Font choice will mostly depend on the topic of your brochure. For example, if you are raising awareness for a serious cause you can choose a heavy font.
A light or minimal font can be used for brands that want to express a sense of joy or fun. Fonts are a powerful design element that can impact your audience’s behavior.
In the above examples, you can see the right type of font is used in the center of the brochures. The good composition used in the center delivers the message of the brochure.
3. Different Brochure layouts to help with your Design:
Three basic types of folds offer a simple and classic layout that can accommodate any kind of content and elevate your brochure design.
a. Tri-Fold Brochure Design:
Letter fold or tri-fold brochures are one most normally used brochure folds. In a tri-fold brochure, the paper is folded properly in two places and divided into three, even rectangular sections.
This type of layout can be best, for example, travel guides, restaurant menus, product catalogs, or corporate brochures.
b.Bi-Fold Brochure Design:
Bi-fold or half-fold brochure designs are the most basic type of brochure. They look more professional and have wider panels because they imitate the appearance of a booklet.
c.Gate Fold Brochure Design:
Gate fold brochure design is also called an open gate fold, this type of brochure has a middle panel concealed by two shorter panels that meet at the center to imitate a double door opening. If you want to create an eye-catching brochure that leads up to a big reveal, this is the way to go.
4. Use relevant Images and illustrated icons.
Illustrated icons are the most used design element. They are great to try out on your brochure. An icon can help make brochures seem real. When there is an important amount of content you need the reader to observe, icons and photos alike are great ways to add personality to your design.
For example, real estate brochures have industry standard requirements. Because of these drawbacks, icons and images are an excellent way to include visual elements in a design.
In the above brochure example, many real estate brochures have industry standard requirements. Illustrated icons and photos are a good way to include visual elements in a design.
Here the design team uses an illustrated house icon to emphasize an essential section of marketing copy, as well as incorporating high-quality photos throughout each page.
5. Use statistics as crucial visual elements.
Highlighting statistics as a crucial visual focal point is a great choice for your brochure design. Large numbers are always noticeable, and can easily be used as a central design element.
Statistics help stop readers who are informally flipping through in their tracks. Because of this, they should be used in conjunction with the essential messages you want to communicate.
In the above brochure, the brochure designer of the corporate business uses stark lines, and interesting angles to highlight the statistics in the brochure.
Using bold colors in the statistical message draws the eye directly to the central section. These choices highlight the importance of designing a brochure to magnify the most important messages.
6. Clear Call to Action.
A powerful call to action is a critical element of your brochure. Your audience needs a powerful call to action so they know what action you want them to take.
Many calls to action are not clear or persuasive. If your reader is not excited to take action after reading your copy, then your call to action needs some changes. For example, listing a website or phone number is called contact information not a call for action. You need to give a clear reason to act to your reader when you are using a call to action.
There are plenty of options for highlighting calls to action on brochures. For example, you can use powerful copy, bold colors, or an icon to make sure the call to action stands out.
If you want to make clear, persuasive calls to action, this brochure is a good example of a marketing agency. Here the designer showcases the main value proposition right above the contact information. This gives a clear message to the reader that if they want to grow their business efficiently all they need to do is call.
7. Improve Brochure Readability with visual cues.
Visual cues are an essential part of our life. For example, the bright red color directs our eye while the word stop warns us that there may be danger ahead. So using bright colors helps to attract more.
Using this perspective psychological knowledge can help us create an impactful brochure. Utilizing well-placed design cues throughout our brochure helps our readers have a great experience.
Our design choices will often be far more precise than the use of a red stop sign. However, using an element like fine lines is a great way to direct your readers’ eyes. Without them, it will be confusing what section of your brochure to read next.
The above brochure gives an excellent example of visual cues. On the back of the brochure, the designer has used icons and a fine white line to show us the best order to read the back page
Contrarily, they use images on the center page to guide our eye from section to section.
This illustrates the optimal order to proceed through the brochure and creates a high-quality reading experience.
8. Improve Brochure Organization with clear Sections.
Keeping your brochure properly organized is a fantastic way to improve its design and readability. In particular, numbering all sections is a good organizational strategy.
Delineated sections help your readers scan for information. Also, clear sections can help with reading comprehension.
Marketing consultants need a brochure design that creates an impact for their audience.
In the above brochure, the designer used numbered sections to keep the brochure systematically ordered and aesthetically pleasing. They have also added fine color schemes to take it to the next level.
This modern type of tri-fold brochure is an excellent example of brochure ideas.
9. Increase clarity with data Visualization.
The proper use of space is an important consideration while you are developing brochure ideas. Because this restricts how much content you can use, you need to make sure each element communicates a message.
This is why data visualization is a good idea when you are designing a brochure. Data visualization is both engaging and to the point. Because of this, they are good choices for communicating information with limited space.
In the above image, the brochure designed for the university uses data visualization to tell a story. The graph clearly shows that the metric being followed isn’t moving fast.
This sharp image communicates the importance of their mission. Paraphrasing the message contained within the graph via text would take up important space.
Therefore, skillful use of data visualization is a great way to improve your brochures.
You can also check out ‘Top 10 Benefits of Brochure Design‘.
Bring Your Brochure Ideas to Life with Pixibit Studio Design.
A well-designed brochure is a useful way to promote your company and increase your sales. Pixibit Studio Design is a leading Graphic Design Company in Rajkot, Gujarat, India. Their designers understand the client’s requirements and their branding goals to produce a brochure with a good concept, excellent designs, images, and content that suits your brand identity. Pixibit designers will help you exhibit your services and products in the best possible way.